We believe in going our own way no matter which way the rest of the world is going
We believe in bucking the system that is built to smash individuals like bugs on a winshield
Some of us believe in the man upstairs, all of us believe in sticking it to the man down here
We believe in the sky and we don’t believe in the sun roof
We believe in freedom
We believe in dust, tumble weeds, buffalo, mountain ranges and riding off into the sunset
We believe in saddle bags and we believe that cowboys had it right
We believe in refusing to knuckle under to anyone
We believe in wearing black because it doesn’t show any dirt or weakness
We believe the world is going soft and we’re not going along with it
We believe in motorcycle rallies that last a week
We believe in roadside attractions, gas station hot dogs and finding out whats over the next hill
We believe in rumbling engines, pistons the size of garbage cans, fuel tanks designed in 1936, freight train sized head lights, chrome and custom paint
We believe in flames and skulls
We believe life is what you make it and we make it one hell of a ride
We believe the machine you sit on can tell the world exactly where you stand
We don’t care what everyone else believes


4 thoughts on “WE BELIEVE…”

  1. Trevor Hilton

    That commercial always sends chills over me. No matter what one rides, that commercial should be seen at least once a day to remind us why we ride.

  2. So I've probably deleted more comments than I've approved on this post. If you don't like it, then my take is just to fuck off. I'm not here to speak for you, or rugged individuality, or the Motor Company itself. This is just my blog — to me, its years of memories and some of what I've put into it is deeply personal. If you like it fine, if you don't like it then you have the right to go start go fire a blog up yourself.

    I just like the message itself — and I believe in all those things; the overall message speaks to me.

    If you want to debate the message, go to youtube and debate it there. Or better yet, I'll give you my address if you're not an idiot; we'll crack a beer in my garage and debate it face to face. Like debates should be. We may end up being friends, who the fuck knows.

  3. I love it. Don’t think I have ever seen this before!!!

    Some of us believe in the man upstairs, all of us believe in sticking it to the man down here, Amen!!!

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